We encounter a lot of advertising throughout our daily lives. It is hard not to tune it out, and it is hard for individual adverts to stand out amid the competition. Small business just starting out have a difficult time getting noticed. At least part of this can be rectified by making sure that signs and advertisements are well designed.
1 – Many customers of many different backgrounds will very briefly see you sign. Make sure they can take it all in, or at least take in the main message in, with that very brief glance.
2 – Proper design is crucial if the sign is to be effective. Less is more. Don’t crowd a sign with text if the viewer only gets a brief glance through a passing car. Text might work in some other situation, but never with a brief glance.
3 – Appreciate the principle of ‘first read’. Is there a focal point that conveys your message at a glance?
4 – The first impression of the sign should be the type of first impression you want for your company.
5 –Signs are more than just props. Many sales are impulse purchases. A good design may or may not cost more than a poor one, but it will be more effective and get those impulse customers.
6 – Look at colours and exactly what it is you are selling. Either do a lot of research on the effectiveness of colour combinations, and how they are appropriate for your product(s), or go by your intuition.
7- The rule about overcrowding applies double to the background. Most details are a distraction, so eliminate them.
A banner must be brief, and direct the customer to the actual retail shop.
A poster can work by supplying a visual focal point that draws interested customers in for more details. Magazine advertising works in a similar way.
Like a small scale version of a poster a sticker can draw people in with a focal point, and then supply some more details.